Apparalel began from an inspired commitment to provide women with timely and timeless style, of extraordinary quality along with memorable service.
Founder, Miriam Maghen designs modest, feminine and versatile clothing for a wide range of women with one common style goal: to look and feel confident, wherever the day takes them. Her styles reflect the world they live in. The desire to express themselves modestly and still look put together.
From everyday essentials to elevated looks, Apparalel consistently serves up head-to-toe outfits and perfect mix-and-match pieces at an incredible value, making getting dressed feel effortless.
Timeless not trendy
At Apparalel, we're not big on trends. We want you to wear our pieces for years, even decades, to come. That's why we source the finest materials and factories for our timeless products—like our signature skirts, sweater stretch knits, and classic blazers.
Capsule styles designed to wear on repeat
Our customers want beautiful, versatile clothing that they can reach for again and again—with incredible comfort and the quality they've come to expect from us.
They look to us for gorgeous prints and patterns, our unique consistency in color and flattering fits that can be paired with of-the-moment styles season after season. This is why we use clever design to create pieces that can be worn different ways, for different activities, on repeat. We know that better design solves problems—and these solutions gift freedom and joy.
Each piece is packable, super comfortable, and machine washable. Compliments guaranteed.